In this talk from Malcolm Gladwell, he discusses some interesting points about choice and the search for the one perfect solution.Again, I can't help but think about certification and how we are trying to find a one size fits all approach to learning. When I watch this I also think about why we often have problems when we ask customers what they want. Do they really know what they want? Are these things they want easy to articulate? Maybe a collaborative specification workshop with examples is what we need? It's an old talk but a valuable one. [youtube http://www.youtube.com/watch?v=iIiAAhUeR6Y?wmode=transparent] Good topic.