I get lots of questions from people who want to initiate change in an organisation that doesn’t want to change.
It’s a very common question as many employees find themselves working in a culture that sees change as something that is scary and to be avoided at all cost, or simply not required.
Continue reading 10 Ways To Initiate Change In An Organisation That Doesn’t Want To Change
You’ve heard the saying “Everyone’s in Sales“. Well, it is indeed true. Whether we are selling our skills at a job interview or selling a defect (to be fixed) to the team or selling a new idea to the management, we are in sales.
We are also in Sales when we sit down to test software. Producing good software that people want to buy is a holistic approach, right from the Business Analysis, through the coding and testing to the marketing and sales departments. It’s a holistic package. Something many of us in business often don’t see.
David Ogilvy wrote in “confessions of an advertising man” – “In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. Management cannot be expected to recognise a good idea unless it is presented to them by a good salesman”
The same goes for selling defect fixes, process improvement and new ideas about testing. Delivered by a good salesperson any idea could be a good one..maybe.
Well, here’s the ever passionate Tom Peters talking about the same thing:
[vimeo http://www.vimeo.com/1119308 w=500&h=283]
Big thanks to Garr Reynolds [Presentation Zen] for posting about this video over at his excellent blog http://garr.posterous.com/