10 Ways To Initiate Change In An Organisation That Doesn’t Want To Change

10 Ways To Initiate Change Image

I get lots of questions from people who want to initiate change in an organisation that doesn’t want to change.

It’s a very common question as many employees find themselves working in a culture that sees change as something that is scary and to be avoided at all cost, or simply not required.

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Yes Testers, even we are in Sales

You’ve heard the saying “Everyone’s in Sales“. Well, it is indeed true. Whether we are selling our skills at a job interview or selling a defect (to be fixed) to the team or selling a new idea to the management, we are in sales.

We are also in Sales when we sit down to test software. Producing good software that people want to buy is a holistic approach, right from the Business Analysis, through the coding and testing to the marketing and sales departments. It’s a holistic package. Something many of us in business often don’t see.


David Ogilvy wrote in “confessions of an advertising man” – “In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. Management cannot be expected to recognise a good idea unless it is presented to them by a good salesman”

The same goes for selling defect fixes, process improvement and new ideas about testing. Delivered by a good salesperson any idea could be a good one..maybe.



Well, here’s the ever passionate Tom Peters talking about the same thing:

[vimeo http://www.vimeo.com/1119308 w=500&h=283]


Big thanks to Garr Reynolds [Presentation Zenfor posting about this video over at his excellent blog http://garr.posterous.com/